If you’re trying to get your business or career off the ground, you may be trying to do everything yourself to save money. This may include handling social media, blog posts, booking, newsletters and emails, videos, following up with clients and prospects, and everything in between.
It’s enough to make you want to scream, isn’t it? The kicker is that while you’re doing all these things, you’re ignoring many of your top income-producing activities: Developing your talent, your product, your signature talk, or your services. You’re also not doing what you love.
While you may think you’re saving money by not hiring anyone to help you, the fact is that you’re really losing money. Think about it. If you charge $100-$200 an hour for your services (or for a gig or for your product) and you’re spending 6-8 hours a day on administrative tasks that generally cost between $15 and $30, there’s a problem. Do the math to see what your days are really costing you.
I used to go out and teach groups of solopreneurs and creatives how to set up and rock a blog, social media strategies, and how to rock their brand. While they did indeed learn a few new things, many said either:
1) “When will I have time for this?”
2) “This isn’t something I really would enjoy doing.”
3) “This is too technical and overwhelming.”
The truth is that many of us would rather do what we love and not get all caught up in the nitty-gritty. So here’s a tip: Do what you do best and delegate the rest!
Here’s where you can start:
1) Your existing network of friends and business contacts
2) Student interns from the art, communications, or IT departments at your local college
4) Professional organizations
I began offering to do some of the things my clients hated or just weren’t skilled at such as writing copy, coming up with business names, program names, and taglines, and doing short promo videos. I referred them to virtual assistants, accountants, web designers, and graphic designers for some of the other tasks.
The goal is to take some things off your plate so you can breathe, use your gifts, and earn more income. You’re also allowing others to grow their businesses as well. It’s a win/win.
What tasks are you spending far too much time on? Feel free to comment below:
Dori Staehle, MBA is from the Raleigh, NC area. She is a speaker, coach, drum chick and the Chief Encouragement Officer at Rock the Next Stage. She helps solopreneurs and creatives get unstuck, gain clarity and confidence, and rock their brand from the inside out. Dori is also the author of the Amazon best-seller, Find Your Divine Rhythm: A Creative’s Success Formula. To contact Dori about coaching, speaking, or drumming, click here.