Social media is a necessary evil if you have a business or a career you’re trying to promote. But you better have a tough skin. Your posts might get ignored…or you might take some heat. You can also get completely burned out by trying to keep up with it all.
The key is consistency. You don’t need to be on every social media platform. Pick one or two where you know your target market hangs out and post often. How often? It depends on the platform. Ask yourself the following:
1) What posts get the most engagement? Generally, posts with photos or short videos do better on just about every platform. Adding a blurb or asking a question helps. Personal stories work as well. If you’re using Instagram, make sure you use hashtags. Lots of them.
2) Follow the 80/20 rule: Only promote yourself, your business, or your events 20% of the time. Your other posts should be informational, inspiring, or entertaining.
3) Don’t spam people! Connecting with people and then immediately messaging them with a sales pitch or posting your event on their wall without permission won’t win them over, trust me! They’ll probably delete your post…and maybe block you.
4) It’s not just about sales! It’s about establishing relationships. You’ve got to get to know people and gain their trust first. Asking for the sale is like proposing to someone on the first date!
Don’t feed the trolls!
It amazes me when people feel the need to throw shade. I’ve seen people post cute, funny, or interesting posts, only to have someone come out and blast them with their opinion. This happens frequently on YouTube as well. People feel compelled to hit the “thumbs down” button on a perfectly good video.
People hide behind their computers or phones and forget that there is a real person behind that post, video, or newsletter. Civility gets tossed by the wayside.
What do you do? Don’t feed the trolls! Delete negative comments and move on. Don’t engage. I’ve found that when you try to explain things, it only escalates. You do need to monitor your social media accounts though. Don’t just post and walk away for a week.
When you need to step back
Social media is a colossal time sucker. It can also suck the life out of you and increase ADHD issues. There is way too much negativity in cyberspace and, if you’re a sensitive person, this can hit you HARD. This is why I don’t watch the news and I have filtered my feed. I also dial back my social media efforts from time to time to preserve my health and sanity.
Life’s too short. Don’t let social media control your life. Hire someone to do it for you, if it’s just too overwhelming. You don’t have to document every single thing in your life. Just live it.
How do you feel about social media? Have any questions? Feel free to leave a comment below!
Dori Staehle, MBA lives in the Raleigh, NC area and is the owner of Rock the Next Stage and Next Stage Drumming. Known as “Dori the Drum Chick,” she created special coaching and therapeutic drumming programs to help people reset their mindset, focus, and succeed! She’d rather be doing talks, workshops, drumming classes, and drumming events than spending time on social media. She’s also the best-selling author of Find Your Divine Rhythm: A Creative’s Success Formula and an ADHD specialist. To contact Dori, click here.