Most entrepreneurs are great about telling people what they offer and what their product or service can do for clients. However, most also forget to include their “why”. Why did you decide to start your company and offer that particular product or service? A compelling story hooks people in more than boring facts and figures.
I have to admit, I have made the mistake of telling people my “what” and my “how” but not my “why”.
I’d go out to tons of networking meetings, workshops, and events, and was even the speaker at some of those events. What I discovered is that your story connects you with your target market. Your story also helps you define your marketing efforts.
Each of my companies was formed from a story. I used that story to help others. This company is no different. I’m an “empty nest entrepreneur”. I started with that target market but I wasn’t attracting the right clients.
I then realized that I needed to admit that I am an entrepreneur who is dealing with chronic pain due to a freak accident sustained at a previous job. Becoming an entrepreneur is a last resort for many of us. However, it gives us permission to use our passions, even if we can’t work a regular full-time job.
Watching Your Story Unfold
Once I realized that the accident may have triggered a rare disease, I saw a new vision unfolding. What if I could use drumming to help my clients (and me) heal? If drumming can reduce cancer cells, then why not? I announced my desire to switch target markets to help entrepreneurs with chronic pain.
Suddenly, people began sending me referrals and suggestions about taking my coaching and drumming program global. I hadn’t even verbalized this yet! Others helped me see how I could overcome my biggest fear: technology. And now I can see this is totally doable! All because I decided to make my “mess” my message.
If you don’t tell your story, how will people know what you’re all about and what your passion is? Don’t be shy! Speak up and watch what happens!
Are you sharing your story? Feel free to leave a comment!
Dori Staehle is a speaker, coach, drum chick, and Chief Encouragement Officer at Rock the Next Stage. She uses African drums and percussion instruments for healing, clarity, and stress relief, combined with holistic coaching to move entrepreneurs forward. Her sessions can be in-person or virtual. For a complimentary consult, click here.